He was born in Spain, and studied in Madrid, Antwerp and Los Angeles - completing master degrees in journalism and film directing. He cut his teeth as a cultural writer and interviewing artists for music channel MTV, to soon later consult creatively for avant-garde brands, and public and private cultural institutions, on innovative content at the intersection of music, fashion, arts, storytelling and new technologies.
At 25, he was appointed Creative Director of Fashion Against AIDS, a mass media project that was distributed globally to +54 countries through giant retailer H&M during six years, featuring Rihanna, Katy Perry, Pharrell, Kendal Jenner, Gigi Hadid, Yoko Ono, Cara Delevingne and Cyndi Lauper among many other stars and cultural icons. A global hit due to vast media coverage and record-breaking sales, the project sparked the interest of other global brands the likes of Marc Jacobs, Levi’s, Eastpak or Jean Paul Gaultier, interested to support its mission to promote safe sex amongst the youth via seasonal collections, image campaigns, music and fashion events. FAA became the perfect vehicle to raise social awareness, funding for education on HIV prevention (in partnership with UNAIDS, UNESCO, MTV Staying Alive or Youth AIDS, among others) and a benchmark for new global socially-conscious branded projects to follow ever since.
The experience of working in premier studios the world over, in collaboration with top-of-the-industry creatives and leading brands - and while at it receiving a Global Young Entrepreneur Leonardo da Vinci Excellence Award - propelled him to continue creating next gen audiovisual content as a film director too. He was granted a Fulbright Fellowship from the US Department of Culture subsequently graduating summa cum laude from a Master of Fine Arts in Film Directing at the trailblazing California’s Art Center College of Design. Further recognition made him the recipient of a University of Southern California Mary Pickford Foundation Award and a La Caixa Foundation Research Fellowship.
Ever since, combining a know-how in trend forecasting, media, art and technology, he has consulted, curated, directed and created branded and artistic content, 360 campaigns, shows, live events and experiential installations for avant-garde brands, mass media, tech businesses, and public and private art spaces and museums.
As of 2025, he’s receiving commercial and artistic commissions worldwide, while he is on development of new projects of his own, in and outside his newly founded creative studio SUPERSAUCE.