Coming from a mixed background of film school and fine arts, between Spain, Belgium and Los Angeles, he first broke in entertainment interviewing stars and producing for MTV channel, to later work as Creative Director on international campaigns creating boundary-pushing content at the intersection of music, fashion, visual arts, storytelling and technology, for cutting-edge brands, artists, and public and private cultural institutions.
Among others, he became Global Creative Director of Fashion Against AIDS, a mass media campaign distributed to 41 countries, in collaboration with brands like H&M, Marc Jacobs, Levi’s, Eastpak and Jean Paul Gaultier, featuring the likes of Rihanna, Katy Perry, Pharrell, Kendal Jenner, Gigi Hadid, Cara Delevingne, Yoko Ono and Cyndi Lauper, amongst 50 other world-class icons, and in partnership with global organizations such as UNAIDS and UNESCO, to promote safe sex amongst the youth via record-breaking stylish collections, photo campaigns and films. His work on this long-form platform - for which he was awarded Leonardo da Vinci Excellence Award Changemaker Under 25 - became the vehicle to raise over 14 million USD for HIV youth prevention, and a benchmark for upcoming global socially-conscious branded projects ever since.
Working in premier studios the world over in collaboration with some of the best talents of the day, fired his passion to create next gen audiovisual content as a screenwriter and film director too. Awarded with a prestigious Fulbright U.S. Fellowship he graduated with honors with a MFA in Film Directing at the trailblazing Art Center College of Design in Los Angeles.
Ever since, he has written and directed for the screen and the stage, created art films, installations, branded and experiential content for avant-garde brands, public and private institutions and art spaces, and his films have been screened and awarded at art, experimental and film festivals the world over.
As of 2024, he’s in development of his first fiction film, while he keeps working on commercial commissions and artistic projects worldwide, with studios in Belgium and Spain.