Raised in a mixed background of film and fine arts, between Los Angeles, Belgium and Spain, he first broke in entertainment interviewing music artists for MTV channel, to later work as Creative Director on international campaigns creating boundary-pushing content at the intersection of music, fashion, arts, storytelling and cutting-edge technology, for avant-garde brands, artists, and public and private cultural institutions.
Among others, he became Creative Director of Fashion Against AIDS, a mass media platform distributed to 41 countries along six years, in collaboration with global brands the likes of H&M, Marc Jacobs, Levi’s, Eastpak and Jean Paul Gaultier, featuring diverse pop icons such as Rihanna, Katy Perry, Pharrell Williams, Kendal Jenner, Gigi Hadid, Cara Delevingne, Yoko Ono and Cyndi Lauper, amongst 50 other world-renowned talent, and in partnership with global organizations such as UNAIDS and UNESCO, to promote safe sex amongst the youth via record-breaking collections, image campaigns and events. Barcala’s work on this long-form platform - for which he was awarded a ‘Leonardo da Vinci Excellence Award Changemaker Under 25’ - became the vehicle to raise over 14 million USD for HIV prevention, and a benchmark for new global socially-conscious branded projects ever since.
Working in premier studios the world ove in collaboration with top-of-the-industry film and photography talent, propelled him to continue creating next gen audiovisual content as a writer and film director too. Granted with a prestigious Fulbright U.S. Fellowship, he graduated summa cum laude from a MFA in Film Directing at the trailblazing Art Center College of Design in Pasadena (California).
Ever since, he has written and directed for the screen and the stage, he has created art films, installations, events, branded and experiential content for avant-garde brands, museums, cultural institutions and private exhibition spaces, and his films have been screened and awarded at art, experimental and film festivals the world over.
As of 2025, he’s in development of his first fiction film, while he keeps working on commercial commissions and artistic projects worldwide, with permanent studios in Belgium and Spain.