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H&M Fashion Against AIDS

FASHION AGAINST AIDS was an annual collection and image campaign released in 34 countries through giant fashion retailer Hennez & Mauritz (H&M). Javier Barcala curated 5 consecutive collections including more than 30 world-class acts such as Rihanna, Katy Perry, Pharrell, Yoko Ono, Moby, Timbaland or Cyndi Lauper, global partnerships such as UNFPA, MTV Staying Alive and Youthaids, and events the likes of Life Ball Vienna, Coachella Valley Music and Arts Festival, International Festival of Benicassim, Glastonbury, Rock Werchter...

FASHION AGAINST AIDS’ x H&M: 5-year worldwide campaign

[Creative Director]

Fashion Against AIDS was an annual collection and image campaign released in 41 countries through giant fashion retailer Hennez & Mauritz (H&M) including more than 30 world-class acts such as Rihanna, Katy Perry, Pharrell, Yoko Ono, Moby, Timbaland, Robyn or Cyndi Lauper, global partnerships such as UNFPA, MTV Staying Alive and Youthaids, and events the likes of Life Ball Vienna, Coachella Valley Music and Arts Festival, International Festival of Benicassim, Glastonbury, Rock Werchter... amongst many others.

Rihanna

Timbaland and Rihanna

Rihanna’s ad in New York City

Timbaland

Katy Perry

Katy Perry

Katy Perry’s ad in Tokyo

Katy Perry in Tokyo

Good Charlotte

Pharrell Williams’ N.E.R.D.

Cyndi Lauper

Robyn

Dita von Teese

 

H&M "Fashion Against AIDS" spot Featuring; Akon, Keri Hilson, Penn Badgley, Selma Blair, Shiloh Fernandez

 

Keri Hilson

Making-of with Keri Hilson

 

Making-of with Penn Badgley

 

Akon & The Misshapes

Scissor Sisters & Sky Ferreira

 

Nikki Reed & Shiloh Fernandez

“Kiss Campaign” video in collaboration with Coachella Valley Music and Arts Festival.